{"id":10081,"date":"2026-07-16T11:30:30","date_gmt":"2026-07-16T11:30:30","guid":{"rendered":"https:\/\/revyve.bio\/?p=10081"},"modified":"2026-07-16T14:29:45","modified_gmt":"2026-07-16T14:29:45","slug":"revyves-new-head-of-marketing-on-scaling-cost-and-sustainability","status":"publish","type":"post","link":"https:\/\/revyve.bio\/revyves-new-head-of-marketing-on-scaling-cost-and-sustainability\/","title":{"rendered":"Revyve\u2019s\u00a0new head of marketing on scaling, cost and sustainability"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"372\" src=\"https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-700x372.jpg\" alt=\"\" class=\"wp-image-10093\" style=\"width:840px;height:auto\" srcset=\"https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-700x372.jpg 700w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-300x159.jpg 300w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-768x408.jpg 768w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-1536x815.jpg 1536w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-2048x1087.jpg 2048w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-2000x1062.jpg 2000w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-1200x637.jpg 1200w, https:\/\/revyve.bio\/wp-content\/uploads\/2026\/07\/Revyves-new-head-of-marketing-on-scaling-cost-and-sustainability-Blog-post-Image-120x64.jpg 120w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This summer, we welcomed Katherine Durrell as&nbsp;Revyve\u2019s&nbsp;new Head of Marketing and Communications. Katherine cut her teeth in food as a B2B journalist,&nbsp;then&nbsp;transitioned&nbsp;to&nbsp;a career in ingredient marketing and communications before landing at Revyve.&nbsp;That&nbsp;means she&#8217;s spent the better part of a decade asking the industry good questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So&nbsp;it only felt right to turn the tables. We sat her down for a quick Q&amp;A to find out&nbsp;what\u2019s surprised her, what drew her in, and what\u2019s coming next. Over to Katherine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s been the biggest surprise so far?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">How&nbsp;big Revyve is! When I first started following Revyve, its image was a bit more that of a \u201cscrappy start-up.\u201d Fast forward to 2026, and it\u2019s&nbsp;<a href=\"https:\/\/revyve.bio\/revyve-secures-e24-million-funding-to-boost-egg-replacing-yeast-proteins\/\">successfully scaled<\/a>, with a&nbsp;large&nbsp;team and a fully operational factory&nbsp;shipping out dozens of tons&nbsp;a month. At the rate we\u2019re growing, we expect to&nbsp;soon hit hundreds of tons a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, the team has also retained lots of that original start-up culture when it comes to moving fast and being entrepreneurial. I\u2019m inspired by how pragmatic my colleagues are and it\u2019s clear that&nbsp;Revyvers&nbsp;really take pride in their work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>You&#8217;ve got a journalist&#8217;s nose for a story<\/strong><strong>.<\/strong><strong>&nbsp;<\/strong><strong>W<\/strong><strong>hat&#8217;s the Revyve angle&nbsp;<\/strong><strong>that<\/strong><strong>&nbsp;F&amp;B industry isn&#8217;t paying enough attention to yet?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In both media and within the F&amp;B industry, I\u2019ve noticed a&nbsp;tension&nbsp;between price and sustainability. A lot of people see green credentials as an immediate increase to their costs \u2013 and a lot of times that&nbsp;<em>is<\/em>&nbsp;true.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&nbsp;stands out to me about&nbsp;<a href=\"https:\/\/revyve.bio\/textures-solutions\/\">Revyve\u2019s&nbsp;yeast&nbsp;ingredients<\/a>&nbsp;is that they can reduce cost-in-use, while also bringing a lower carbon footprint. In today\u2019s climate, that cost point is&nbsp;the make-or-break.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I first entered the F&amp;B industry nearly a decade ago, I saw so much momentum behind plant-based and green innovation, which has unfortunately really slowed down lately. Now, cost is&nbsp;often&nbsp;the main purchase driver \u2013 and it can be a tall order to also deliver on quality plus sustainability. But at Revyve,&nbsp;we can bring all three. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers often&nbsp;think they have an impossible problem where they\u2019ll have&nbsp;to compromise on their wish list, but&nbsp;we&nbsp;show them that these aspects can co-exist.&nbsp;I\u2019ll admit that the marketer in me got a bit excited!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What<\/strong><strong>\u2019s on the horizon ahead<\/strong><strong>?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the moment, I\u2019m in full planning mode for the rest of this year\u2019s trade shows and looking forward to seeing lots of faces (both familiar and new) on the floor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As much as I\u2019d love it, there\u2019s no way to&nbsp;taste&nbsp;mayo over LinkedIn, so it makes a big difference to get&nbsp;samples&nbsp;in front of visitors and hear their reactions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So much of the work happens behind the scenes:&nbsp;flyers, recipe cards, sample boxes, photoshoots. It\u2019s all about&nbsp;making sure that when someone stops by the stand, everything clicks into place.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For me, trade shows are about storytelling with a tasting spoon. You\u2019ve got about thirty seconds to make someone curious, and then the product does the rest.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quickfire round<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Revyve application<\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ever since trying the burger sauce, I keep finding excuses to \u201cjust check something\u201d in the kitchen. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typed or written notes?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Handwriting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most overrated food trend?&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can I say matcha? Sorry matcha, you\u2019ve got to go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"This summer, we welcomed Katherine Durrell as&nbsp;Revyve\u2019s&nbsp;new Head of Marketing and Communications. Katherine cut her teeth in food as a B2B journalist,&nbsp;then&nbsp;transitioned&nbsp;to&nbsp;a career in ingredient marketing and communications before landing at Revyve.&nbsp;That&nbsp;means she&#8217;s spent the better part of a decade asking the industry good questions. So&nbsp;it only felt right to turn the tables. We sat [&hellip;]","protected":false},"author":15,"featured_media":10083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnerships"],"acf":[],"yoast_head":"<title>Revyve\u2019s\u00a0new head of marketing on scaling, cost and sustainability &#8212; revyve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revyve.bio\/revyves-new-head-of-marketing-on-scaling-cost-and-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revyve\u2019s\u00a0new head of marketing on scaling, cost and sustainability &#8212; revyve\" \/>\n<meta property=\"og:description\" content=\"This summer, we welcomed Katherine Durrell as&nbsp;Revyve\u2019s&nbsp;new Head of Marketing and Communications. Katherine cut her teeth in food as a B2B journalist,&nbsp;then&nbsp;transitioned&nbsp;to&nbsp;a career in ingredient marketing and communications before landing at Revyve.&nbsp;That&nbsp;means she&#8217;s spent the better part of a decade asking the industry good questions. So&nbsp;it only felt right to turn the tables. 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